Discovery
We understand the business opportunity and the real problem behind the ask before writing a line.
Product studio · Software & AI
But we don’t just “deliver apps”. We think and operate like a product: we understand the problem that needs solving and build the solution for it with today’s software engineering and AI technologies.
How we work
We understand the business opportunity and the real problem behind the ask before writing a line.
We map the features and pick the right stack for the problem — no more, no less.
We build fast, validate with real usage, and adjust in short cycles.
We publish, scale it, and keep refining the solution over time.
How we build
Our method starts from a spec (SDD) and applies every discipline of robust software engineering — the same ones used at large companies — without their weight and slowness.
Every project starts from a clear spec (SDD): what, why and how, before the first line of code.
Built to evolve and scale, not just to work today.
Coverage where it matters, so we change fast without breaking what works.
Git, code review and a traceable history — nothing gets lost, everything is auditable.
Continuous integration and delivery: shipping becomes a safe, repeatable step.
Data care, logs and monitoring from the start.
Technologies we use
The stack serves the problem — chosen case by case.
How we price
We understand your need, classify the project into a size, and give you the price on the spot — transparent, no surprises.
Dab Lab manifesto
At Dab Lab, we believe technology is a tool to solve real problems, at fair prices.
We have no attachment to any technology and are always open to testing and experimenting with new ones.
We work as a collective of professionals. We’re product-oriented, with a product mindset. We organize into product teams and, within a team, there’s no hierarchy or seniority tiers. Everyone working on a product shares its success equally and takes joint responsibility for its results, operation, and improvements.
Our commitment is simple: deliver fast, and deliver something valuable to the client.
In our business model there’s no owner’s profit. After paying commitments and obligations, all revenue is split equally among the members of a product team.
About Dab Lab
Dab Lab was founded by Alexandre Siqueira — 30+ years across Salesforce, Globo, Nissan, Nokia — inspired by insights from SXSW 2025 on the new moment of no-code platforms and AI. We’re a studio specialized in MVPs and internal and external apps.